United Real Estate launches Specialty Properties Group, an AI-powered website suite


United Real Estate launches AI-powered specialty property websites. Collection includes Waterfront, Gated Communities, Condominium and Golf property types

These new organic websites are another part of our end-to-end lead acquisition strategy for our agents. By leveraging our cloud architecture and proprietary SEO warehouse, we are able to rapidly deploy our unique organic SEO strategies.

United® Real Estate announced the launch of its Specialty Properties Group (SPG) websites. Lifestyle.UnitedRealEstate.com is a collection of websites featuring AI and machine learning designed to enhance the proprietary SEO algorithms of United’s lead acquisition program. The technology-driven strategy converts more buyer and seller leads while dramatically reducing the company’s acquisition and transaction costs.

Together, the SPG Collection drives organic website traffic and business leads for United’s agent-centric Inbound Leads Program, fueled by more than 2.1 million sign-ups. The collection includes:

  • Golf Properties
  • Gated community
  • Waterfront properties
  • Types of condominium properties

Specialty websites streamline the customer experience and dramatically reduce the cost of lead acquisition for United brokers and agents. United’s exclusive Bullseye™ cloud-based productivity platform is fully integrated with the SPG website collection. The platform connects interested buyers and sellers to United’s customer service team and the nationwide network of agents and brokers.

The system deploys qualified, market-ready buyers and sellers to United’s technology agent base at a significantly lower cost than traditional lead acquisition programs. As a result, United generates more profitability for agents and brokers.

“The internet real estate space is filled with systems that stand between agents and their clients. Our proprietary system connects agents to their past, present and future real estate clients and is designed to significantly reduce costs for brokers and agents, improving efficiency and providing tremendous business opportunities for our network of brokers and agents across the country,” said Rick Haase, President of United Real Estate.

“Our proprietary technology platform, Bullseye, continues to evolve rapidly. These new organic websites are another part of our end-to-end lead acquisition strategy for our agents. By leveraging our cloud architecture and proprietary SEO warehouse, we are able to rapidly deploy our unique organic SEO strategies. Our lead program now offers more revenue opportunities to our agents nationwide – at a fraction of the cost of traditional lead acquisition programs. We continue to invest heavily in our technology platform to improve our value proposition for our agents,” said David Dickey, Chief Technology Officer of United Real Estate Group.

United’s technology-enabled business services model is increasingly gaining attention inside and outside the real estate industry. In 2021, DA Davidson named United one of America’s Top 100 Private Technology Companies. The Herd spotlights a diverse group of companies in cloud, collaboration, fintech, human capital management, infrastructure, sales and marketing, security and vertical software . In 2022, Housing Wire recognized United Real Estate as one of the Top 100 Technology Companies in Real Estate.

To learn more about United Real Estate, brokerage succession planning, brokerage valuation, and sales or franchise opportunities, visit GrowWithUnited.com or call 888-960-0606. Agents interested in learning more about career opportunities with United Real Estate can visit JoinUnitedRealEstate.com or call 888-960-0606.

About United Real Estate

United Real Estate (United) – a division of United Real Estate Group – was founded to provide solutions for real estate brokers and agents in the rapidly changing real estate brokerage industry. United provides the latest training, marketing and technology tools to agents and brokers under a flat-rate, transaction-based agent commission model. By leveraging the company’s proprietary cloud-based Bullseye™ agent and broker productivity platform, United is delivering a more profitable bottom line for agents and brokers. United Real Estate operates in 31 states with 110 offices and over 16,500 agents. The company produced over $21.5 billion in sales volume in 2021.

About United Real Estate Group

United Real Estate Group (UREG) operates United Real Estate and United Country Real Estate, serving the unique needs of the suburban market, large metropolitan urban and rural markets. Utilizing the cloud-based Bullseye™ Agent and Broker Productivity Platform, UREG delivers the latest training, marketing and technology tools producing a significant competitive advantage. The platform realizes a decade-long investment in virtual agent and brokerage technology services and is powered by a data warehouse of 2.1 million listings generating over 3 million monthly visitors and 30,000 leads per year. year. Together, United Real Estate Group supports more than 600 offices and 20,000 real estate and auction professionals on four continents. United Real Estate Group generated more than $27.1 billion in 2021. Through its in-house advertising agency, UREG offers differentiated marketing support and warranties for lifestyle real estate websites. , as well as access to a database of more than 650,000 opt-in buyers. For more information about United Real Estate or United Country Real Estate, please visit UnitedRealEstate.com or UnitedCountry.com.

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