Real estate service provider JLL is launching a short-term rental platform that it positions itself as a rival to industry giants including Airbnb and Booking.com.
Called JLL Short Stays, the platform will offer flexible and professionally managed short-term rental stays ranging from three months to over 12 months in cities across the UK.
The platform is powered by UK proptech company Lavanda, a software as a service platform that connects real estate portfolio brokers with home sharing services.
Lavanda, an existing JLL partner, raised $ 5 million in September 2019.
JLL says the launch of its short-term rental service, which caters to both leisure and business travelers, enables its clients and institutional real estate partners to capitalize on the demand for flexibility in urban rentals induced by the pandemic.
âThe innovative platform lays the groundwork for JLL to deliver further optimized returns for institutional residential portfolios, creating a unique selling point as it seeks to aggressively grow its residential business,â the company said in a statement. communicated.
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JLL Short Stays, which the company touts as a ‘more reliable and professional alternative’ to leading online travel agencies, is launching with more than 1,000 units in the UK with a wider global rollout slated for 2022.
âJLL Short Stays offers customers a more cost-effective alternative to a fully serviced hotel or apartment, while providing exclusive access to high-end urban accommodations professionally managed by the world’s most trusted leading operators. , including Greystar, Blackstone and CA Ventures, âsaid Sam Winnard, Director of JLL.
âAll of this is bundled into a premier online booking experience to deliver a seamless end-to-end digital customer experience. We have big ambitions for our Short Stays platform, and I’m extremely excited to grow it alongside our business travel reservations network into a primary channel for corporate rental demand.
Frederik Lerche-Lerchenborg, CEO of Lavanda, adds: âAs the demand for greater flexibility and digitally-driven customer experiences continues to sweep the industry and shape its future, Lavanda’s technology becomes increasingly essential. effective management of institutional real estate. We are very excited to build on this launch and explore what the future holds. ”