RealtyTrac Partners with TKI to Help Realtors® and Real Estate Investors Identify the Most Likely Home Sellers | Business


IRVINE, Calif. And PHILADELPHIA – (BUSINESS WIRE) – November 8, 2021–

RealtyTrac®, the largest online marketplace for foreclosures and distressed properties and TKI, a software development company with over 20 years of experience in real estate, today announced a partnership for market nSkope, an AI-powered sales support platform that identifies properties that are likely to be listed. for sale, to real estate investors and realtors ® across the country.

nSkope uses proprietary algorithms enhanced by artificial intelligence to identify the patterns and correlations that fuel its predictions, analyzing more than 300 data points in 95% of U.S. zip codes to identify homes most likely to be put in. sale in the next 6 to 12 months. These predictions help real estate investors, brokers, and agents identify potential leads with information that enables more targeted marketing and higher conversion rates.

“The biggest challenge cited by real estate investors and real estate agents is the historically low number of homes available for sale today, which makes it difficult for investors to find properties to buy and equally difficult for agents to find. find properties to list, ”said Rick Sharga. , executive vice president of RealtyTrac, an ATTOM company. “By partnering with TKI to identify properties with a high likelihood of coming to market soon, we can help meet this challenge and provide our subscribers with a competitive advantage. “

While only a small percentage of homes in any market are sold each year, TKI’s nSkope platform identifies homes that it believes will hit the market within 180 to 240 days, while also providing Contextual sales insights that offer investors and real estate agents the opportunity to potentially reduce marketing costs by more effectively targeting leads and increasing conversions.

“Marketing over broadband at the top of the funnel in the hope of finding home seller customers is expensive and inefficient,” said Tom Gamble, co-founder and CEO of TKI. “Our use of data has changed that approach because we’ve been extremely successful in predicting which homes will come on the market. We also use storytelling elements to help investors and real estate professionals better understand the needs of these potential sellers so that their marketing messages really resonate.

Gamble pointed out that in its most successful markets, TKI has reduced a potential seller’s base by up to 75%, creating over 500% ROI in some markets when using nSkope.

About RealtyTrac

Founded in 1996, RealtyTrac publishes the largest database of foreclosure property information in the United States, in addition to other real estate and mortgage data used by investors and real estate agents to find, analyze and invest in properties. residential and commercial in difficulty. RealtyTrac is owned and operated by Attom Data Solutions, a leading provider of tax, deed, mortgage and public foreclosure data, as well as proprietary neighborhood and plot-level risk data for over 150 million properties in the United States. For more information, visit

About TKI

TKI was founded in 2002 and has worked with clients such as Comcast, QVC, Coldwell Banker Real Estate, Realogy, Cox, CTAM, and the NFL. The software development company specializes in lead generation brand asset management and marketing automation.

See the source version on

CONTACT: For RealtyTrac

Alyson austin

Lori Guyton

(901) 277-6066 For TKI

David Siroty

(908) 337-5865



SOURCE: RealtyTrac

Copyright Business Wire 2021.

PUB: 08/11/2021 09h00 / DISC: 08/11/2021 09:02

Copyright Business Wire 2021.


Previous The most expensive home buyers in September were the best sellers in October
Next Fed warns struggling Chinese real estate sector poses risks to US economy