CLEARWATER, Florida., July 27, 2022 /PRNewswire/ — The second quarter (Q2) of 2022 has become a landmark season for small business marketing solutions provider PostcardMania, reporting its highest revenue ever. Their best quarter in company history posted a 23% increase: from $20,580,058 in the second quarter of 2021 at $25,296,783 in the second quarter of 2022.
Revenue also increased by 9% between the first quarter (Q1) and the second quarter of this year. Total year-to-date revenue increased 20% year-over-year from $40,674,686 in 2021 for $48,783,957 in 2022. This stands in stark comparison to recent digital advertising performance, as Snap and Twitter earlier this month posted disappointing second-quarter financial results.
Additionally, PostcardMania achieved its highest revenue records to date this quarter in sales, RocketPrint & Mail (its enveloped mail division), corporate relationships and PCM integrations (its technology-driven APIs and e-commerce), which paved the way for 79% growth.
As the turnover increased, the number of employees also increased. PostcardMania has so far added 38 new employees in 2022, bringing its total headcount to 365. With new positions to fill, the direct mail powerhouse is sure to reach another milestone in employee growth and retention in 2022.
With rising profits and a large workforce, PostcardMania is well positioned to add more dynamic solutions to its roster of small business marketing solutions and is pushing forward with new direct mail technology initiatives.
The latest product innovation is an industry-tailored solution for real estate agents and brokers looking to streamline their offline and online reach.
Dubbed Everywhere Real Estate, it’s the latest industry-focused update to PostcardMania’s flagship digital/direct mail integration product, Everywhere Small Business. This new iteration goes beyond combining direct mail with digital ads by providing additional features specifically aimed at real estate agents, including:
- Google Street View images of prospect homes: PostcardMania places each prospect’s Google Street View image of their home on the postcard to grab their attention and increase response rates. On average, PostcardMania can create these mailers with these images for 80% of the records.
- Setting up and optimizing the Google Business Profile: PostcardMania will create or refine the Google Business Profile of the Agent associated with the Campaign to ensure that the profile is optimized to appear in Google Search results and Google Maps.
With over 3 million Americans holding a real estate license and the vast majority also being independent contractors, Everywhere Real Estate is an important part of PostcardMania’s mission to better serve small business owners nationwide.
“When I started this business, I was focused on providing affordable, quality direct mail products to small business owners to help them succeed,” CEO/Founder of PostcardMania Joy Gendusa said. “Today, we still maintain this mission, but we are also actively launching innovative, high-tech marketing solutions so that our customers can compete with big companies and continue to grow.”
Everywhere Real Estate joins PostcardMania’s diverse product roster which includes similar solutions, such as Everywhere Dental for dentists and Everywhere Political Campaign for political candidates. PostcardMania plans to expand Everywhere Real Estate to help real estate investors later this year and continue to create more technology-driven marketing solutions for small American businesses.
For more information or to schedule an interview with Joy Gendusa, contact Jessica Lalau at 888-338-6409 or email [email protected].
PostcardMania is one of the most effective marketing companies in the country, specializing in lead generation for small and large businesses. They have been on the Inc. 500 and 5000 lists as well as Forbes.com, Entrepreneur, AdWeek, Inc. Magazine, and more. PostcardMania offers fully integrated, results-based marketing campaigns that seamlessly bring together online and offline channels. Visit www.postcardmania.com for more information.