5 Ways Real Estate Agents Quickly Ruin Client Relationships


Aggravating mistakes end up costing you customers, time, and money, with the biggest expense being to your reputation. Find out what not to do and how to satisfy your customers.

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To be successful in real estate, you must have trust and mutual respect in order to have a lasting relationship with your clients. A lot of real estate is word of mouth, and keeping your customers happy will make your job more enjoyable. Plus, it opens the door to sending more referrals, helping you grow your business along the way.

Aggravating mistakes end up costing you customers, time and money, with the biggest expense being your reputation.

No matter your background in real estate, there are many pet peeves to avoid with clients early on to ensure a lasting relationship and set yourself apart from other agents in the game.

Avoid these five mistakes to avoid irritating your customers and hurting your business in the long run.

1. Being late

Nothing is more frustrating than having to wait for someone when you’ve made sure you’re on time. Avoiding being late is crucial to maintaining your reputation as an agent. We’re all busy in our daily lives, but making sure you respect everyone’s time will make your customers happy.

2. High pressure sales tactics

Your clients rely on your expertise and negotiating skills, but you should never pressure a client into making a decision about buying or selling a home if they are not there. comfortable or ready. Regardless of your opinion, you provide customer service to your customers and need to support their comfort level as they make one of the biggest decisions of their lives.

If a customer is not comfortable with a certain price, timeframe, or any other factor, it is your duty to have your customer’s back and not rush into making a decision to your advantage. .

3. Not Responding Promptly to Communication

Buying or selling a home is an emotional and stressful time for a client. Text messages and emails should always be answered during business hours, and usually within two hours of receiving a message. No matter how busy you are, making sure your customers feel supported and know you’re reachable is key to having a strong relationship.

If you can’t answer a call from a customer right now, be sure to text or email them to let them know you’ll call them back when you can rather than not answering for a few time.

Also, be sure to always give your clients timely updates regarding any movement in the process of buying or selling a home.

4. Sloppy dress or presentation

In real estate, as in any other profession, our image is projected through our appearance. For new customers in particular, first impressions really matter.

Our clients trust us to represent them, which means we must act professionally and look well prepared every day. Our appearance reflects our reputation and we always want to make sure we deliver in a way that matches what we are trying to sell.

5. Show up unannounced

Customers all lead busy lives and nothing is more infuriating than a short-term visit. Clients generally need time to make sure the house is tidy and that all pets and children are out of the house for a visit.

Showing up unannounced or requesting a visit on short notice adds even more stress to your customers during an already hectic time. A good rule of thumb is to give customers at least a day’s notice before bringing potential buyers home.

Real estate is a people business and agents are the glue that holds the deal together. Regardless of what happens in our daily lives, it is important that we remain reliable and support our customers who trust us. It is essential to ensure that our customers have the best possible experience and to create a lasting impression that will differentiate us from our competitors.

Santiago Arana is Managing Partner at The agency in Los Angeles. Connect with him on instagram.

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