Technology is advancing rapidly in all aspects of our lives, and while it may improve certain business models and processes, there are fears that technological advancements may eventually replace certain professions, namely real estate agents. However, it has become increasingly clear that striking the right balance between technology and personalized service is the key to keeping up.
- Technology fosters human connection
Advanced technology has allowed real estate clients from other states or countries to view properties and participate in virtual tours. As a real estate professional, you should take advantage of these technologies by reaching out to potential clients and sharing information about available properties. You can build a solid and credible business relationship with potential clients through virtual events before meeting them in person.
- Technology streamlines processes
As a successful realtor, you know there are better ways to spend your time than sifting through mountains of paperwork. With specific technology designed for real estate agents, your day-to-day administrative tasks could become much more organized through automation, creating more valuable time to connect with potential clients and build stronger relationships with existing clients.
In addition to automating administrative tasks, many successful real estate agents also use technology to improve their marketing capabilities. You can join online communities to share knowledge, network and build referral partnerships with other real estate professionals. Regardless of why you use technology in your real estate business, remember that it’s designed to enhance your services, not diminish your expertise.
- Algorithms cannot replace personalized services
For real estate agents, keeping up to date with the latest technology trends is crucial to attracting customers, creating and converting leads, and closing the deal while differentiating themselves from the competition. Customers can use technology to kick-start their research and learn more about the industry before making a big decision, but when it comes time to decide, most ultimately prefer to do it in person.
A successful real estate agent must be able to read the client’s expressions and steer the conversation in their favor. Focus on what’s important to your customer and use data to paint a picture or tell a story that creates a lasting impression.
As part of the Colibri Real Estate family of leading educational brands, McKissock Learning helps hundreds of thousands of real estate professionals achieve lasting success at every stage of their career each year through continuing education courses and professional development.
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